中文
中文

Sitemap

Your position:HomeNews Bulletin >

Producing Image at Jianguo Gate as an Endeavor to Build China Dream Together - The Opening Ceremony of the First Community Venue of “Photo Beijing 2018”

2018-10-21



In the morning of October the 19th, the opening ceremony of Xibuzong community venue of “Photo Beijing 2018” was held in Xibuzong Alley, Jianguomen Street. This ceremony was attended by Chen Xiansen, deputy head of Dongcheng District, Yang Yuanxing, executive chairman of organizing committee of Photo Beijing, Zhu Xianmin, general consultant of this festival, Wang Jianqi, standing vice secretary general of it, Chen Gong, vice general manager of Beijing Gehua Cultural Development Group, Meng Rui, secretary of working committee of Jianguomen Street, and Jia Bang, office chief of this street. They together presented awards to the winners of the community photography contest, and joined almost a hundred of photography artists, photography amateurs, and community residents in attending the photography exposition held in Xibuzong Alley as a community venue of the activity. This is the first time that Photo Beijing had entered a community, and the venue consisted of a major exhibition area and three affiliated exhibition areas. At the same time a forum in celebration of the fortieth anniversary of the reform and opening up policy, public-benefit family portrait taking, and photography master lectures were held on the venue.

Interaction of Brand Project and Community as an Effort to Bring Public Cultural Service to “The Last Kilometer”

Since its founding in 2013, Photo Beijing has not only won great attention of the photography circle, but become an influential international photographical cultural activity. Sponsored by Cultural and Tourist Ministry of People’s Republic of China and People’s Government of Beijing Municipality, “Photo Beijing 2018” takes “image: times & orientation” as its academic theme, and uses China Millennium Monument as its main venue, consisting of 5 major plates, 66 exhibitions, 1 major forum, and 32 lecture series, with a view to present a wonderful photographical art gala for the capital people within a period of 10 days.

Different from the previous festivals, Photo Beijing 2018 emphasizes the ideal “going amongst the people”, and takes as slogan “entering the community”, having set up a community venue in Xizongbu alley, Jianguomen Street, Dongcheng District. Xizongbu is the first community venue that Photo Beijing has set up, and it constitutes an important effort of this festival to ‘accelerate building a modern public cultural service system and bring public cultural service to “the last kilometer”’, significant for the endeavor of Photo Beijing to build a demonstration and publication platform for socialist core values and also build a public cultural service supplying platform. And this venue will also help strengthen the public cultural service capability of Photo Beijing,” said Yang Yuanxing on the opening ceremony, executive chairman of the organizing committee of Photo Beijing and chairman of Chinese Artistic Photography Institute.

While Photo Beijing provides such resources as brand, photographers, and lectures, Xibuzong community venue makes use of Jianguomen Street Culture & Sports Center, actively mobilizes backbone photography teams and amateur photography groups of all communities, and organizes more than one photographical activities including “learning from photography masters” and “community photography contest”, with a view to display the fruits of such endeavors of the area as “solving and renovating to achieve elevation”, community governance, livelihood protection, and public cultural service, and also demonstrate the new community ways that appear after 40 years of reform and opening up drive; “community expression” is conducted from the perspective of residents, “China Story” is told with the grassroots language, and the community venue is characterized by going close to the residents and the life. At the same time, interaction of the community venue and the principal venue is emphasized, with special-subject photographical works of Photo Beijing sent to the community venue for exhibition, and 20 excellent works of the community venue sent to the principal venue for exhibition.

Exhibition Works, Diversified and Wonderful, Demonstrating the Fruits of the Endeavor “Solving and Renovating to Achieve Elevation”

On the opening ceremony, the results of the community photography contest, which takes as its theme “Producing Image at Jianguo Gate as an Endeavor to Build China Dream Together – In Celebration of the Fortieth Anniversary of the Reform and Opening Up Policy”, were unveiled, and the officials and distinguished guests there presented awards to the winners.

Since its launching on September the 1st, for a period of one month 51 workers of 20 local units and 52 community residents and photography amateurs were attracted to attend the contest. As a result of preliminary appraisal and three rounds of appraisal by the expert panel, 30 came out from 1118 works that were sent to the contest, involving the nine areas of city new view, community new ways, harmonious family, happy twilight years, marvelous culture & sports activities, innovative development, resident self rule, green life, and moving moments, falling into the four categories of quiet alley, cultured community, slow-pace life, and wisdom work, representing the top level of civil photography in the Jianguomen area.

The themes of the contest works range from new alley aspects in the backdrop of environmental elevation endeavor of Dongcheng District encompassing “one hundred streets and one thousand alleys” to the fruits of community governance, elders service, and cultural activities, and to the new features of such cultural heritages as Zhihua Temple and Old Observatory. Having peculiar angle of view, these pictures vividly reflect new creativity, new highlight, and new achievements in community governance and city building.

In April, 2018, after one year of environmental renovation and elevation, Xizongbu Alley bade farewell to the old state of congested shops, jammed environment, and filthy environment, and took on this new features “quiet alley and slow life”, thus becoming a standard alley in the “solving and renovating to achieve elevation” endeavor of Dongcheng District and even Beijing. Xizongbu Alley, having a new environment, has not only won the welcome of the community residents, but also inspired many photographers. Numerous photography works featuring alley renovation emerge from the photography exhibition in the community venue, including “Xizongbu Alley”, “City Renovators”, “Flying Cloud over an Alley”, and “Alley Angels -- Volunteers”, which truthfully record the environmental evolution in Jianguomen Street. Besides, South Luogu Lane which intertwines conventions and fashions and Sanlihe at Qianmen Gate, the new destination of greenness-seeking city residents, have also become the hot subject matter of the photography exhibition, the pictures of which reflect in a concentrating way the plentiful fruits of the “solving and renovating to achieve elevation” endeavor of Dongcheng District, and give the spectators the feeling that they live in a garden city. “In the aftermath of Photo Beijing held in a community venue, we hope to start from community culture building in our effort to further raise the community governance and resident self rule level. The main exhibition area is just in Xizongbu Alley which has been renovated and elevated; alley cultural wall is used to strengthen the gaining feeling of the masses and give them a genuine impression that changes are taking place. Besides, Zhaojialou community experience hall, an affiliated exhibition area, is in itself a ‘resident meeting hall’ that will be opened to demonstrate the ‘solving and renovating to achieve elevation’ work in Jianguomen Street, and it is our hope that in the experience hall the people sill learn, support, and subsequently participate in the street environment elevation work, thus more effectively raising our community governance level,” said a leader of Jianguomen Street office.

Photography, Carrying Positive Energy, Reflecting the Fruits of 40 Years of the Reform and Opening Up Drive

On the opening ceremony, the officials, distinguished guests, and almost a hundred of photography artists and amateurs walked through the main exhibition area of the Xizongbu community venue, trying to experience the 40 years of development and elevation of Beijing through comparison of old and new photos featuring residing environment, living scenes, family life, enterprise production, and culture & sports activities. In the community venue was also held a thematic forum “A Celebration of the Fortieth Anniversary of the Reform and Opening Up Policy”, where well-known experts, scholars, and frontier representatives profoundly discussed the course and achievements of the reform and opening up drive, its development trend, and the relationship between photography art and reform & opening up. The photographical masters took family portraits for the residents of Jianguomen Street, and also presented well-welcomed photography training courses for the photography amateurs of the area, teaching picture composition, light utilization, and color adjustment, etc..

As head of the sponsors in the community venue, Li Xiaokang, chief of CPC committee in Xizongbu Alley, in the forum shared his reform and opening up story from the perspective of a community worker. He Stated, “I feel happy that Xizongbu Community has become the first community venue that has been set up by Photo Beijing. Many works in the photography contest record the stories happening beside us, and vividly reflect community features and the life of alley residents. Through these pictures, the gradual course of environmental elevation in Xizongbu Alley is brought into sight. I’m very moved, and I believe my fellow men and women have the same feelings! I express my heart-felt thanks to the organizing committee of Photo Beijing and the leaders of the district and the street for their vigorous support. We have combined elegant photography art and popular alley life, and we have demonstrated the talent of community residents, the level of community governance, as well as community positive energy. We sincerely welcome you to walk into our Xizongbu Alley and enjoy Photo Beijing here!”

As is known, from October the 20th to the 29th, the Xizongbu community venue of “Photo Beijing 2018” will set for exhibition areas in the Jianguomen area. And 30 community photography contest award-winning works and 50 representative works of local photography amateurs will respectively be exhibited in the main exhibition area in Xizongbu Alley and the affiliated exhibition area in Zhaojialou community experience hall. Besides, “Enjoying & Appreciation” exhibition of works by chairmen of the photography organizations of ten countries provided by the organizing committee of “Photo Beijing”, and exhibition of excellent photography works series provided by National Endowment for the Arts will be held in the affiliated exhibition areas in COFCO plaza art center and Suzhou Community Cultural Center. As was pointed out by the head of Jianguomen Street Office, the activity series of the community venue of “Photo Beijing 2018” not only realized interaction between Beijing brand cultural project and community, but also introduced such central cultural enterprises as Beijing Poly Performance Corporation to do professional and socialized operation of street and community public culture facilities; by joining hands, central cultural body, municipal-level cultural brand, and grassroots community bring public cultural service to the side of the residents so that they can genuinely have the sense of gaining and happiness brought by reform and opening up.

As is known, Photo Beijing aims to use photography as a medium to shoulder the responsibility of cultural rejuvenation, cultural self-confidence building, and cultural innovation, and also used photography to increase cultural exchanges between civilizations and peoples, mobilize international resources, push integration and innovation of art and technology, and bring service to the general public. For a period of 5 years, it has covered the photographical cultural activities of over 30 cities in 11 provinces, attracted over 1200 well-known photographers and more than 50 famous photography bodies from over 30 countries to attend, and exhibited over 30,000 Chinese and foreign photography works. The aggregate visiting amount exceeds 2 million person-times, and the related media publication covers nearly 300 million person-times. Apart from the Xizongbu community venue that is set in Jianguomen Street, Photo Beijing 2018 will “walk into schools” and “walk into art space”, setting affiliated venues in Sanlitun Elementary School in Chaoyang District, Beijing, Roca Beijing Art Gallery, and Shangba Art Museum, thus extending photography art to the masses in a deeper way.


Return list